In this article, president of Hygiene Diamonds and Brilliance Inner Circle Wendy Briggs (who’s one of the most trained people in improving your hygiene profitability and getting your hygienists and assistants to work in unison) gives us another tip that can be very helpful in your dental practice marketing; and this is through the use of DIAGNOdent. Now, in dental practice marketing, using this powerful tool will really help you get more case acceptance. And this is something we focus specifically at our dental practice marketing website!

Here’s her tip…

In dental practice marketing, a powerful tool that can help you get more case acceptance in your practice is the DIAGNOdent. Now many of you probably have the DIAGNOdent. What I’m going to share with you are some tools that you can use in your dental practice so that you can use this powerful tool much more effectively. The first thing that I would like you to do is to actually hand it to your patients; have the patients hold the DIAGNOdent unit in their hands so that they’ll know what the numbers mean and they can actually follow along. You can present to them an explanation that anything higher than this number (whatever the magic number is in your office) is a cavity, or is most likely a cavity, and we need to have the doctor check it out. So have every single patient pre-screened with the DIAGNOdent before the doctor walks the room. And it′s much easier for us then to have the discussion about what a potential cavity is, and any areas that could potentially become a cavity that might benefit from an elective sealant.

So using the DIAGNOdent in your dental practice marketing can really help smoothen up the case acceptance for you, especially on the new patients, or the patients that don’t have a whole lot of trust or confidence in our office yet, and they might be new to us. It really helps provide an additional layer of trust, because they can see the numbers for themselves, and they realize that there really is a problem there; and that we’re not just making something up. So using this tool will not only help your patients see for themselves that there is really something going on that they might need treatment for; it also enables us to perform our job ultimately, and the doctor will also be able to perform the job of the examination much more efficiently, more streamlined, and much more faster, which in this instance, usually we’re talking about from the Hygiene perspective: “Faster is always better!”. So for using the DIAGNOdent consistently with the exams, have the patient hold it, follow along with the numbers themselves, and you’ll see that it’s a really powerful tool that will only help you in case acceptance in your dental practice in the long run!